OUR MISSION

Creating Opportunity. Strengthening Community. Building Futures.

At Goodwill Industries of Southwestern Michigan, our mission is simple and powerful:

Improve the community by providing employment, education, training, and support services tailored to individual needs.

For nearly 70 years, we have been helping people across Southwestern Michigan build brighter futures through meaningful work, education, and community support.

As an independent member of the international Goodwill network, we have proudly served Southwestern Michigan since 1956, beginning in downtown Kalamazoo with adult education programs that helped individuals earn their GED and pursue new opportunities.

Today, our programs support individuals across six counties, helping people overcome barriers, gain employment, and improve their quality of life.

(Map graphic of counties with store and donation locations works perfectly here.)

Goodwill is a nonprofit first and foremost. Donations from our community fuel the programs that make our mission possible.

When you donate and shop, you help create:

Good Finds – Affordable treasures and second chances for donated items.
Good Earth – Reducing waste and keeping more than 100 tons out of landfills each year.
Good Futures – Funding programs that help people gain skills, education, and employment.

Whether you shop, donate, partner, or work with Goodwill, you help people with disabilities and other barriers to employment build confidence, gain independence, and experience the opportunities life can offer.

Thank you for being part of the good in Goodwill.